Let's have a look at what your competitors are doing.
- Monthly WordPress blog posts exceeded 70 million posts in Q1 2022.
- Results improve for 46% of bloggers who post regularly.
- In every sector, search engines like Google and Bing are the most important way that readers find new new information about companies.
- Businesses that blog on a regular basis see a 13 times higher return on investment than those that don’t.
- To optimise for search engines in 2022, a blog post should be between 1,760 and 2,400 words long.
- Every day, approximately 7.5 million new blogs are created.
- There are more than 500 million live WordPress sites on the internet.
- WordPress features primarily English-language content (71%).
- 4 hours is the typical time it takes to write a single blog post.
The Bottom line is that your company needs to be herd over all that noise
Independently distributed articles validate your site and services in many pre-sales scenarios. Essentially customers in the “investigation” phase look at multiple providers before they make the descision to transact. 3rd party websites that “talk about” your services essentially validate your company over and above competitors that are not being “talked about” on the internet.
The reality is that anyone with a credit card can run a paid advert campaign but actual endorsements are far harder to earn.
Basic sales psycologically often looks at other sources of information such as 3rd party services to “validate” or verify your service. If there are no independent validations from other sources you can be pretty sure that any customers sitting on the fence are going to go to your competitor.
No matter how hard we try there will always be an unhappy customer somwhere along the line. Stuff happens and the effects of negative reviews and press can live on in brand searches forever. They have a dire impact on paid campaigns as much as your good standing as a business and ultimately the bottom line.
Looking after your online brand means drowning out the negative press with external content and reviews to highlight the greater more positive aspects of your business.
This is not about engineering fake endorsements but simply ensuring that your brand terms and names are secured and not able too be targeted by upset customers or competitors.
Content will always been king!
It’s no secret that Search Engine Optimisation (SEO) is a substantial traffic driver for many businesses, however the achilles heel in SEO often stems from the smoke and mirror costly consulting that comes with the process. The consulting summary of all SEO efforts includes the raw materials of content and links. Engage circumvents these expensive conversations and gets down to delivering two of the key ingredients of SEO which includes high quality external content and natural links to your website.
We adhere closely with Google’s anti link spam policy to ensure that webmasters do NOT solicit payment, they aren’t involved in link exchanges nor could their practices be construed to unaturally. Target Google search results including the use of sponsored content indicators where applicable.
That being said, all engage articles are created with SEO as a top priority. Genuine unique content pieces with well researched keywords that are specifically designed to tick SEO traffic generation boxes and lead customers from the article directly to your website.
Engage is run by SEO aware strategists that recognise the value SEO brings to our customers. However, we do not specifically provide SEO consulting or strategies for our clients beyond the production of quality content and natural links. If you require specific SEO strategic consulting for your website there are a number of leading strategists that we can reccomend.
Online Brand Activation
Brand activation campaigns have traditionally been costly once off one hit wonders that gain very little resonance in customers minds or have no influence on their buying behaviours. “Brand Ambassadors” standing on the side of the road handing out free stuff is not activation so much as it is free stuff on the side of the road. No matter how many stats and powerpoint presentations brand activation marketers throw into the mix they can’t escape the reality that only a limited segment of an isolated customers saw your promotion for a limited time only.
If you have a niche non-FMCG product that only resonates with a limited target audience investing in offline brand activation you might as well donate your marketing budget to charity.
The internet loves niches!
Online brand activation is about coming up with a specific pitch about your products and services in the format of a narritive that will work immediately and over time and then to hit the front pages traffic of as many sites as possible with you message. Online brand activation campaigns can be staged once off or monthly and strategists work with clients to ensure that the distribution is maximised in each campaign distribution.
Autopilot marketing uses automated platforms to take over some of the time consuming tasks of online marketing. Autopilot campaigns continue automatically each month without needing inputs or interventions from the business owner.
We naturally create useful articles and content about and for your company and distribute it on popular 3rd party websites. Engage introduces new audiences to your business via permanent free article referrals.
Why is 3rd party content so important?
Advertising campaigns on Facebook and Google are often expensive and limited to operating in certain niches under stringent guidelines. Yet the real problem with all paid advert campaigns is their longevity and impact on targeted consumers. Generally when an advertising campaign ends, so does the traffic. Repeat customers may refill the acquisition funnel for a while however the reality is that new acquisitions will taper off.
The question is, are you building an actual scalable business model or are you simply running a campaign that any competitor can replicate?
The real problems that online marketers face with content matketing for SEO
- Don’t have the time, patience and experience to create new stories about your company on an ongoing basis?
- Don’t have the time, patience and experience to distribute this content to other relevent sites on the internet so that they carry punch?
- Budget constraints limit spend to existing channels and leave little room for brand growth.
Which is why we do your content marketing for you!
- Engage actively reaches out to over 6000 independent webmasters, bloggers, news, magazine and review portals in South Africa each month.
- Our editors are trained to research and create unique engaging content for your brand and to distribute it on your behalf to relevent and traffic worthy websites, without absorbing your valuable time.
- Our writers ensure that the content produced is related to your brand and appears contextually and natually. We ensure that your unique selling points and customer offering are frequently targeted in the distributed articles.
- We provide a transparent platform for you to engage with content marketing strategists, track invoices and campaign outputs without ever needing to interact with 3rd party website owners.